Spotify is coming to Australia!
So, Spotify is coming to Australia any week now (or so we keep hearing), but I’m not sure how many guys over here actually know what Spotify is, so I thought I’d do a quick once over.
Imagine you log onto your computer and open Media Player/WinAmp/iTunes, and you could do a search for nearly any music you want, whether you own it or not, and just play it straight away. Spotify makes this a reality. Rather than owning the music and having it stored locally, Spotify streams the music directly off the Spotify servers.
The pluses of streaming include the huge range of music, and I do mean huge. They had an estimated 15.5 million tracks July 2011, and they add more than 10,000 tracks every day so we can safely say they’re closer to 20 million. They also do a fairly good job with new releases with most major labels and bands on there although sometimes it will be a few weeks before a band puts a new album up, as they have to try to sell as many CDs/MP3s as they can first. Another important factor (for me at any rate) is that the artists get paid through Spotify! not a great deal (hard figures are hard to come by but estimates seem to be in the $0.00003 per play region) but if you get enough plays they all add up – and let’s face it, a fraction of a cent beats an illegal download!
The downsides of streaming. Streaming music will use up huge amounts of data. While this isn’t a problem in the UK, in Australia capped internet is what the majority of people have. For the highest quality streaming (which is premium only – more on that in a bit) we’re talking 2.4MB/minute. You only have to multiply that up to see the amount of data we’re talking – 2.4MB/min = 144MB/hr. If you have friends over and listen to music for 4hrs, we’re talking 576MB. If you like to listen to music all weekend, we could call that 10hrs a day for 2 days – 2.9GB. That’s a huge chunk out of your allowance. Hopefully unlimited deals will become more prevalent in the near future, but for now that’s what we’ve got.
As I said before, there are a huge number of artists on Spotify, so you’ll never be stuck for something new (Anamanaguchi anyone? How about some Dananananaykroyd? Holy Fuck?) and besides some of the more obvious omissions (The Beatles, Led Zeppelin, Metallica, Oasis), you’ll find the majority of your favourites!
So, how do the artists get paid? Spotify makes its money through subscriptions and advertising. There are 3 different Spotify packages users can choose from:
Free: (Free) If you go for the free package, you will have to suffer one or 2 adverts interrupting your music every 20 mins or so, as well as banner ads in the program. On top of this, after 6 months you will be limited to 10hrs per month and only up to 5 plays of any tracks. This is to try to encourage you to get a pay account. In the past they have had invite accounts which take these limitations away but currently we don’t know what they have planned for Australia.
Unlimited: (5GBP – approx 7.50AUD) Unlimited gets rid of the adverts and adds a radio option as well as giving you the option to use it abroad.
Premium: (10GBP – approx 15AUD) Premium is where it gets juicy. You get Spotify on your mobile (Android, iOS, Symbian, Windows, and Palm), you get high quality streaming (320kbps ogg), the ability to stream to other devices, and an offline mode (which could save you on the earlier mentioned data).
There’s also a social side. This involves Facebook, which can turn some people off, but for many it’s worth it. Once connected, you can see (and play) other people’s playlists, what they’re currently listening to, what they star, and plenty more. This comes up within the app as well as on Facebook. It’s like last.fm (and yes, scrobbling is supported) but a bit more real time.
I’ve been on Spotify premium for a few years now and it’s much cheaper than buying CDs. The catalogue is huge, the artists get paid, and it’s available on my phone. What more could you want? Visit the official website for more and to sign up for news on when you can get Spotify yourself!